the inner nature of things or of seeing intuitively

LCI Ltd are skilled at identifying and developing the words and images that surround a well defined successful brand.

Straplines

Words

Images

Attributes

Cues

Benefits

Brand Names

Logo Nam es

Symbols

Names

A brand is a bundle of benefits to which is attached an identifying name

It is offered for money in the hope of profit.

"Every  product has a small group of words and pictures that is exactly appropriate to it. When the time is taken to weave them together expertly, recall goes way up and top-of-mind awareness in the category is preempted"

The Tom Attea Company Inc.